Offensive Ads of Mahatma Gandhi in Danish Newspaper

“Life is easier, if you don’t speak up”. It is the new ad campaign launched by Advertising Agency Uncle Grey(http://www.uncle.dk/), Aarhus, Denmark under Creative Director- Per Pedersen and Art Director- Jesper Hansen.

The Ads were published in August-2008 but I think it went un-noticed by mass Indians else it would have created a hue and cry among indians. The images of Nelson Mandela, Mahatma Gandhi and Dalai Lama that were published are offensive in nature.

Mahatma Gandhi -

Nelson Mandela -

http://adsoftheworld.com/media/print/morgenavisen_jyllandsposten_mandela?size=_original

Dalai Lama

http://adsoftheworld.com/media/print/morgenavisen_jyllandsposten_dalal_lama?size=_original

The ads were primarily created to promote Morgenavisen Jyllands-Posten, a Local Danish Newspaper. You can see Mahatma Gandhi holding a beer bottle and cooking the meat sausages. May I ask Uncle Grey- What kind of message you want to convey.

The Danish news-paper is certainly trying to send across ‘Disrespect’ factor. Earlier the very same agency came into limelight when they created the cartoons of Prophet Mohammad which caused agitations in various part of the world.

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Tagged as: Gandhiji Ads, Mahatma Gandhi