Cost Per Click (CPC) is the amount of money an advertiser pays search engines like Google and Yahoo and other Internet publishers or bloggers for a single click on its advertisement that brings one visitor to its website.
CPC or PPC (pay per click) model based ad networks are used extensively by web site publishers or bloggers to monetize their website or blog. CPC ad networks are considered to be one of the best ways to earn money from blog or website. Google Adwords and Yahoo Search Marketing (formerly Overture) are popular CPC model based ad networks.
Advertisers generally bid on keywords, they choose the amount to be paid to the website owner whenever a user click on that keyword. This actually brings one potential customer to their website. The amount ranges from $.01 to several dollars per click. It comes extremely important for you to focus on high demand keywords. The analogy is simple-the higher the cost-per-click to the advertiser, the more you will receive per click from your blog or website.
How to increase CPC for a Blog or website?
There are two methods to increase CPC for your blog-
Target the High Paying Keywords-
You can search for the high paying keywords on websites like spyfu, overture or Google Adwords Keyword Tool. If you want more keyword ideas you can try the Search-based Keyword Tool that will generate ideas matched to your website.
Filter out the Low Paying Ads-
If you have incorporated Google Adsense in your Blog or website then you can block specific ads from appearing on your pages. The list of certain low paying AdSense ads is called ‘Adsense Black List’. Sometimes there are situations in which you don’t want to display particular advertisements - for example, you may wish to block ads leading to competitors’ sites. The competitive ad filter works by blocking ads that link to specific URLs.
When you enter a top level domain such as www.myblog.com, all ads get blocked that link to subdirectories below that domain. For example, if you add- myblog.com in competitive filter, the filter will block ads to myblog.com, myblog.com/sub or forums.myblog.com. One thing to note here is that if you enter www.myblog.com instead myblog.com then the filter will block ads to www.myblog.com but not to forums.myblog.com or myblog.com myblog.com/sub will not block ads to myblog.com/products or myblog.com/sub/index.html
It is advisable to leave the ‘www’ off of URLs in your filter list to provide for broader filtering.
How to use competitive ad filter in Adsense?
To add URL’s in your competitive ad filter-
Log in to your AdSense account.
Click the AdSense Setup tab. A row of links will appear beneath the tabs.
Click Competitive Ad Filter. This page will display the URLs currently being filtered for your account. If this is the first time you’ve used your filter, the text box will be empty.
Choose the appropriate product sub-tab and click Add / Edit Sites.
Copy the URL from the ad into your filter list.
How to get the Adsense Black List?
To block a specific ad, enter either the display URL or the destination URL into the filter. The display URL is the URL shown within the text of the ad. You can get the destination URL of an ad using the AdSense Preview Tool, and viewing the link Properties. This is the manual way of getting the Adsense Black List. If you wish to generate the Adsense Black List automatically then use AdsBlackList. This free service filter low paying Google ads which link to MFA (Made for Adsense) sites thus helping you in increasing AdSense revenue.
Just sign-up with it and add your blog URL and keywords related to your blog. Once completed it will generate the list of websites with low paying Google ads. Copy the list and add it to the adsense competitive filter. You can add maximum of upto 200 URL’s in the filter. I generated the list and believe me my AdSense revenue increased by up to 50%. The reason being that the low-paying advertisers were disabled.
How to determine the Low Paying Ads?
To determine if the ads are either spam (MFA) or a very cheap ad, you need not perform a litmus test. In first glance only you can find out the MFS or cheap adsense ads. It is advisable to block them all.
Ads with free hosting domain name blogspot.com, WordPress.com, geocities.com or googlepages.com.
In most of the cases MFA (Made for Adsense) sites contain numerals in the URL like 81myblog.com.
Made-for-ads point the visitors to other less popular websites which is full of links.
Descriptive sub-domain, or .info domains are either spam or very cheap ad.
The landing page with a zero Google Pagerank.
Redirect readers to another URL that is different from the URL shown in the adsense ads.
If the ad is not selling products or services.
If the landing page consists of ads and sponsored Links or looks like a directory.
Please share other ways of identifying MFA ads or cheap adsense ads. Comments and suggestions are welcome.